Post by juthi52943 on Dec 24, 2023 6:21:01 GMT
If before it was the entrepreneur who acted as a pioneer, today it is the prosumer who is the true motivating and driving force of economic development. With the spread of prosumerism, the Company's reaching customers is increasingly complicated; the objective of marketing is to interpret the needs of the consumer and no longer limit itself to the bombardment of information . Companies will have to find the key to establishing or strengthening the loyalty process with their customers, therefore working on a much deeper layer of the relationship with the Customer who becomes a recommender of products/services.
Prosumer behavior "before and after" the purchase: what has changed? reigns supreme, the consumer is able to change the decision-making process and influence that of other people through product sharing Job Function Email List and reviews. But how is he able to do all this? Thanks to the digital world, the Prosumer is able to independently evaluate the characteristics of a product, compare them in terms of quality and price and then often conclude the purchase phase in a store.
All this in complete autonomy without having to interact directly with the 'Agency. But not only that, the prosumer asks questions on dedicated blogs to find truthful and sincere answers from those who have already tested the product. A company that is attentive to this change in the purchasing process is able to seize this opportunity by, for example, inserting an area on its website that allows users to evaluate the experience positively or negatively.
Prosumer behavior "before and after" the purchase: what has changed? reigns supreme, the consumer is able to change the decision-making process and influence that of other people through product sharing Job Function Email List and reviews. But how is he able to do all this? Thanks to the digital world, the Prosumer is able to independently evaluate the characteristics of a product, compare them in terms of quality and price and then often conclude the purchase phase in a store.
All this in complete autonomy without having to interact directly with the 'Agency. But not only that, the prosumer asks questions on dedicated blogs to find truthful and sincere answers from those who have already tested the product. A company that is attentive to this change in the purchasing process is able to seize this opportunity by, for example, inserting an area on its website that allows users to evaluate the experience positively or negatively.